2023
Styling Restage
A powerful new generation of Caviar's styling products — core formulas reimagined for a new standard in luxury styling. Modern, more sustainable packaging with twist-open aerosol nozzles and 50% PCR bottles.
2023
Restructuring Bond Repair Masque
A leave-in treatment masque that strengthens hair, reduces and prevents breakage, maintains smoothness after repeated washes, and significantly improves shine.
2022
Scalp Care
Formulated with the exclusive Scalp Moisture Complex — Sweet Almond Oil, White Charcoal, Sea Salt, Peppermint, Tea Tree Oil and Hemp Seed Oil — to lock in hydration and soothe the scalp.
2020
Foam Conditioner
The innovative Clinical Densifying Foam Conditioner — a gentle self-foaming conditioner that infuses weightless, nourishing moisture into delicate, thinning hair.
2019
Award-Winning Air-Dry Balm
Recognized with a 2019 Fall O-Ward from The Oprah Magazine. The Smoothing Anti-Frizz Air-Dry Balm adds natural shine, controls frizz, and reduces air-drying time by 25% — no chemicals.
2018
Same Great Formula, New Look
Celebrating nearly 20 years of Caviar, Alterna relaunched the collection with a consistent palette and introduced the Restructuring Bond Repair line to reverse damage from heat, free radicals and coloring.
2017
Bamboo Summers
The sunniest Alterna collection returned with natural UV protection, a Brazilian mango and coconut milk fragrance, sunflower seed oil and UVA/UVB filters over the organic bamboo base.
2013
Bamboo On The Beach
A summer lineup for carefree beach waves — treating UV damage and preserving color, the go-to for anyone who loves time in the sunshine.
2012
New Bamboo In Style
A completely new certified organic bamboo extract, paired with blue yucca root to protect hair during cleansing — in fragrances from Bamboo Leaf to Sugar Lemon.
2011
Fast Bamboo Growth
Indian gooseberry — the highest natural content of vitamin C — was added to the Bamboo line to replenish moisture and coat hair in a veil of mirror-like shine, sourced with minimal environmental impact.
2010
The Bamboo Strength
Infusing hair with one of the world's fastest-growing, most resilient ingredients — sustainably harvested from India, Peru, Indonesia and Namibia for intrinsic strength and flexibility.
2008
Seasilk, Hemp & Life Line
A landmark year: industry-defying Seasilk packaging elevated Alterna's premium status; Highly Hydrating Hemp became the first haircare line to feature hemp seed oil; and the Life Line extension balanced hair and scalp with eastern extracts.
2007
Ten Out Of Ten
To celebrate 10 years, Alterna created the Ten line — a shampoo, conditioner and masque built on an experimental recipe of 10 luxurious ingredients. Demand made the limited edition permanent.
2005
White Truffle & Caviar Enzymes
White Truffle Luxury Shampoo & Conditioner brought Renaissance-era opulence and B vitamins to haircare, while Caviar with Age-Control Complex restored vibrancy and elasticity at the cellular level.
1999
Anti-Aging Caviar & Life Line
Less than two years after launch, Alterna introduced its breakthrough Caviar collection — rich in omega-3s to replenish the hair's lipid layer — alongside the Life collection uniting western technology and eastern wisdom.
1997
A New Generation Of Haircare
Founded in 1997 with a vision for a sustainable future: a no-compromise, luxurious haircare collection based on the science of skincare. Only natural eco-certified ingredients. No sulfates or parabens. No animal testing. Ever.
